Resume

732-604-6293
Mrs.NLight@gmail.com

Skills

  • Efficient in Adobe Creative Suite (InDesign, Illustrator, and Photoshop), Microsoft Office, WordPress, Google Drive, Google Ad Words, developing social media strategies, and leveraging insights against data analysis.
  • Experienced in B2B and B2C development, public speaking and presentation, independent research, and team based corporate
    environments.
  • Fluent in writing and editing web copy, academic and creative writing, multimedia, digital production, social media marketing and brand development, and SEO best practices.
  • Certified in 15 areas covering digital marketing and copy writing through LinkedIn Learning

Experience

Digital Content Specialist                                               

SEPTEMBER 2018 – PRESENT

Rutgers University – The Office of Civic Engagement – Camden, NJ

  • Created a social media content strategies with team and executed them on assigned platforms with a strong emphasis on brand awareness and community engagement.
  • Edited and optimized web copy while maintaining brand strategy and readability across digital assets.
  • Authored a departmental social media procedures and policies handbook using various technical writing skills.

Communications Manager

MARCH 2016 – AUGUST 2018

C2 Development Group, llc. – Cherry Hill, NJ

  • Worked with eCommerce and brand marketing teams to define content needs, while crafting content strategies that aligned with business objectives and marketing goals.
  • Project managed the content creation process, served as an active liaison between teams to ensure deadlines were met.
  • Assessed analytics of campaigns identifying key performance indicators, the subsequently reference data against projected goals.

Education

Bachelor of Arts, English

May 2019

Rutgers University – Camden, NJ

  • Merit Scholarships – 2017, 2018, 2019