Nicole Lightsey Portfolio
Social Media Procedures Handbook – The Office of Civic Engagement at Rutgers University, Camden Campus
Housing premier K-12, urban agriculture, and community based programs, The Office of Civic Engagement at Rutgers University in Camden, NJ is the liaison between the university and the community of Camden. This handbook was created with the hopes that the office could utilize digital marketing interns to assist in the department’s digital efforts. It contains various sections which detail departmental policies, content creation guidelines, and templates for the social media management process. All research, copy, and artwork I completed independently with 2 rounds of approval from my immediate supervisor. It will be used as a guideline and reference for future interns on social media policies and procedures of the department. Click here.
Published Articles – MunaLuchiBridal.com
A few published articles written for the leading multi-cultural bridal magazine Muna-Luchi Bridal.
Digital Branding Project – TearyEyez.com
TearyEyez.com is an apparel brand with a focus on civic engagement in the Philadelphia region. I met Amir Miller, the brand’s creator via social media and introduced him to the team. I managed the project from start to finish with our in-house web developer and contracted photographer. My direct role was to facilitate branding strategy, content creation, and copyediting. Click here.
Social Media Marketing Campaign – BlackLustre.com
BlackLustre.com an Arizona-based urban apparel brand for the “woke” consumer. I met Steven, the brand’s creator via social media and quickly offered my services as a freelancer. We developed a Instagram influencer advertising campaign for a 30-day cycle during “Back-to-School” season of 2018. The campaign exceeded expectations yielding a thirty-seven percent conversion rate in web sales and increased the instagram follower base by nearly fifty-percent. I completed all strategy, visual/written content, and execution by myself. Click here.
Digital Marketing Campaigns – C2DevGroup.com
While at C2 Development Group llc. I worked with a technical team assisting in developing digital narratives for clients, editing internal/external corporate communications, and managing social media channels. My duties centered around creating artwork, marketing strategy, and written communications to streamline operations, increase brand awareness, and facilitate lead generation. Click Here.
Research paper on Achievement Gap
An award winning academic paper about educational crisis the “Achievement Gap” and possible causes. Click here.
Research Paper W.E.B. Du Bois
A in depth analysis on the father of American sociology W.E.B. Du Bois and his “Talented 10th” theory. Click here.
“When he first turns his body around to the rhythm, when he first steps in tune with the groove you’re instantly hooked, confused, and intrigued at the same time.”
A music review written for class assignment. Click here.