BlackLustre.com an Arizona-based urban apparel brand for the “woke” consumer. I met Steven, the brand’s creator via social media and quickly offered my services as a freelancer. We developed a Instagram influencer advertising campaign for a 30-day cycle during “Back-to-School” season of 2018. The campaign exceeded expectations yielding a thirty-seven percent conversion rate in web sales and increased the instagram follower base by nearly fifty-percent. I completed all strategy, visual/written content, and execution by myself.
- A 37% increase in website sales
- Increased Instagram follower base by nearly 50%
- Built brand awareness